Calories Aren’t the #1 Thing We Look for on Food Labels

Have you ever spent five minutes staring at a nutrition label at the store, just looking for ANY way to justify buying it?  Yes, Cheez-Its do have real cheese . . . but they still aren’t a health food.

According to a recent survey, roughly 8 in 10 Americans read nutrition labels.  And you might guess that calories are the #1 thing they’re worried about.  But that’s NOT actually the case.

71% of Americans check nutrition labels to find out how much SUGAR they’re in for.  Possibly because it’s in EVERYTHING now.  The top five things we look for are:  sugar content . . . calories . . . fat content . . . how much salt there is . . . and how many carbs there are.

The survey also found the top five health food buzzwords we like to see on food packaging are “natural” . . . “non-GMO” . . . “organic” . . . “grass-fed” . . . and “pasture-raised.”

And in general, the top things we’re concerned about when buying food are the quality of the ingredients, followed by price.

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