If you see the word “organic” on something at the grocery store, does it make you more or LESS likely to buy it?
A new study found it’s one of the top words people DON’T like to see. 1 in 6 people are less likely to buy something if “organic” is on the label.
The top five words we love to see are all associated with health . . . and the word “Healthy” is even one of them.
The top five words we like to see on food labels are: “Fresh” . . . “Natural” . . . “Healthy” . . . “Real” . . . and “Local.”
Most of the top words we hate to see are ALSO healthy words . . . just not the ones people who eat MEAT are attracted to.
“Processed” is #1, so that one’s not healthy. But the rest of our five most-hated words on food are: “Vegan” . . . “Plant-Based” . . . “Gluten-free” . . . and “Organic.”
The poll also found 46% of Americans claim they’ve thought about going vegan before . . . but only 3% of us are currently vegan.